A study on the development of public campaign messages for organ donation promotion in Korea
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چکیده
منابع مشابه
A study on the development of public campaign messages for organ donation promotion in Korea.
This study aims to find an effective method of expressing a message in public service ads by investigating whether or not a message framing type affects the outcome. Specifically, the study looks into the effects of messaging on organ donation by identifying how the type of message framing (positive vs. negative) and appeal type (rational vs. emotional) affect the attitude and behavioural inten...
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ژورنال
عنوان ژورنال: Health Promotion International
سال: 2014
ISSN: 0957-4824,1460-2245
DOI: 10.1093/heapro/dau023